THE DEBUT OF ‘ZOAN ASH COUTURE’ AND ‘Z BY ASH’ LABELS.
Celebrating the essence of timelessness and the superior preference for high end glamour, the Zoan Ash Couture collection embodies this aura by employing rich fabrics, playing with colour combinations, and also including intricate touches of embroidery and embellishments. These couture gowns breathe femininity at sight through their classic silhouettes, as well as floral motif designs which are heavily influenced by contemporary art and culture.
While Zoan Ash Couture caters to the elite woman who appreciates class and elegance, Z by Ash on the other hand appeals strongly to the trendy woman who has an eye for contemporary trends of high street fashion, in the chic forms of cocktail and party dresses. With a strong focus on themes of individuality, this line features meticulous construction details for defined silhouettes, as well as experiments with a broad spectrum of patterns for a finish of the finest quality.
Citing eminent designers such as Alexander McQueen, Zuhair Murad, as well as Abed Mahfouz, as inspirations, Ash cleverly marries the traditional Asian flair with the modernity of Western charm in her pieces. Even the finest details never escape her signature touches of splendour, primarily with the sophisticated use of Swarovski crystals and rhinestones, crystal flower brooches, gold and silver ornamentations, along with series of sequins and lace.
Fashion designer Sultana Ash recently launched her womenswear labels Zoan Ash Couture and Z by Ash to much fanfare, back in April 2016, at the Concord Colloseum, which is arguably the heart of Bangladesh’s shopping hub in Dhaka.
Describing her collections as an amalgamation of royal personal expression that is inspired by wanderlust, every piece that she creates has been systematically and thoughtfully placed to ooze exquisiteness and allure. Despite being a newcomer to the couture game, she also knows the way to the hearts of her customers by also offering premium services such as custom styling experience, in order to evoke a personal touch.
Later this year, Ash will also be showcasing her labels exclusively at the Passion for Fashion 2016 extravaganza, about which she offers: “I am really excited about displaying my collection there because of the positive responses that I have been receiving since my debut. This will really contribute to my expansion plans of going international in the coming years.” After this showing, she will be expanding her wings to the Middle East through Dubai Fashion Week, and strives to participate in the prestigious New York and Paris Fashion Weeks.
Currently operating with her esteemed team of designers, tailors, and craftsmen, from her design studio in Dhaka, Bangladesh, and with the successes of the Zoan Ash Couture and Z by Ash labels, Sultana Ash is poised to be a fashion icon whose style and brand identity will have a global influence on how people dress.